1) What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data? What are the drawbacks? Is there one preferred at your organization?
2) Assume you are the Director of Marketing for a medium size corporation, and that you are considering launching a new product into your existing market. You have conducted a large marketing research campaign resulting in 5,000 completed surveys indicating preferences related to your proposed product s characteristics, price, and distribution channels. Discuss how you will proceed to analyze and interpret the data. What will be some of your concerns? Be Specific.
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