From the Managing Hotel Electronic Distribution Channels primer (attached), select chapter one. Provide a critique of the chapter and develop a ‘mini’ literature review (between 4 to 5 citations excluding those already cited in the primer) that would provide insights and/or alternative perspectives on the topic. You have to critically evaluate the chapter content in terms of the key takeaways. Highlight with the support of relevant research (academic + industry) your agreement of /disagreement with the analysis in the primer and how you see the strategies evolve in the foreseeable future, with digital as an enabler. In the absence of relevant/uptodate academic journal articles, industry reports from authoritative sources may be cited. Suggest what are the managerial implications of your findings. Grading criteria Justification for choice of topic 5% Objective analysis with supporting research 10% Recency of information/data 5% Implication/Impact 10% Presentation 5% All sources that you use must be recent, 800-900 words
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