SYNOPSIS
In 2001, John Pepper, the then Chairman of the Board at Procter and Gamble ( P& G), discovered that contractors for his company had been spying on a competitor, Unilever. They had been digging through trash bins outside Unilever’s Chicago offices in hope of find-ing memos that revealed the company’s marketing strategy. They took some 80 documents related to hair care products. Pepper was outraged by the practice and fired the contractors. He confessed the action to Unilever, returned the documents, and pledged not to use the information in them. Although P& G’s spying was not criminal behavior, Unilever responded by playing hardball. It demanded $ 20 million in damages, reassignment of some P& G hair care managers, and restrictions on the marketing of some of its hair care products. It further demanded that P& G submit to a third- party audi-tor who would ensure that the company did not act on the information in the documents. Reporters asked a spokesman for The Society of Competitive Intelligence Professionals about the ethics of P& G’s behavior. He responded that the society’s Code of Ethics condones trash scavenging only when the trash bins are on public property.
THE ISSUE
Suppose that when John Pepper discovered the espionage, he also discovered that very similar information appeared in the business media the day before the trash bins were raided. Develop a power point presentation that presents your results in applying the generalist test, utilitarian test and the virtue ethics test.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more