Write a 1 to 2 page paper on the following: The internet is forcing businesses away from traditional functions, such as distribution. The internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries. Select a company from one of the following industries: car insurance, newspapers or magazines, computers or other small electronics, books. From your viewpoint, the company s Website, and/or articles, complete the following: Describe how the company uses the direct channel of distrubution Describe how the company uses the indirect channel of distribution Give your opinion as to which channel appears to be more efficient for the company described.
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