Your task is to analyse product innovation in a local organisation in the light of the New Product
Management theory. The organisation could be your own or could be another organisation
you know. You might consider selecting a company that has been involved in recent new
product development or where there has been a notable success or failure.
There are two options for completing this assignment. You can choose whichever one of these
two you prefer:
Option 1. Investigate the organisation’s new product development process. This might
entail: finding out if the organisation has its own detailed process, exploring how the
process is used to develop new products, comparing the organisation’s approach to what
the textbook says, analysing what you have observed or found in order to discuss possible
recommendations for improvement. If there is no clear process in evidence, you might
discuss the type of process that the organisation could be using;
Option 2. Focus on just one of the topics covered in this subject and investigate how that
topic is applied in the organisation. For example, you might choose to investigate how
products are designed in the organisation; or how prototypes are devised; or whether or
not the organisation uses a product innovation charter, etc.
Write a report which includes:
• Brief description of the organisation and the product or service you are interested in.
• Detailed review of o the organisation’s new product/service development process (for Option 1 above);
OR the way in which the particular topic you have chosen to investigate is applied in
the organisation (for Option 2 above).
• An analysis and comparison of the practical and theoretical approaches that you have
observed or been told about during your investigation. For a good analysis section you
should make sure to have done background work and have read relevant articles and
• Conclusions and any recommendations for improved product management for the
Important assignment instructions
? The required word length for this assignment is 2500 words.
? In terms of structure, presentation and style, please refer to the attached sample.
– Harvard style referencing (which includes in-text citations plus a reference list).
? Reference lists normally contain the following number of relevant references from different sources: 6-12 (for MBA assignments).
? All references must be from credible sources such as books, industry related journals,
magazines, company documents and recent academic articles.
? Your grade will be adversely affected if your assignment contains no/poor citations
and/or reference list and also if your assignment word length is beyond the allowed
tolerance level .
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