Strategic Management & Policy

Strategic Management & Policy

To
From
Date

Paragraph #1 Internal
Paragraph #2 External
Paragraph #3 I/E Matrix
Paragraph #4 Conclusion

Attachment:
Excel

IFEM
EFEM
Vee- tow
I/E Matrix

MEMORANDUM

TO:        (The Instructor)
FROM:    (The student)
DATE:        (Due Date)

RE:        (Case Name)

Paragraph 1 – Overview, background of the company and industry

Paragraph 2 – Overview of internal analysis (key results)

Paragraph 3 – Overview of external analysis (key results)

Mission, Goals and Current Strategies

Current mission, goals and strategies – this should discuss what the mission is based on the case, what the current strategies are – if they have not been clearly articulated you need to make assumptions.

Internal Analysis

You need to have an introductory paragraph to this section.  In it, you need to identify what the IFEM score was and what it means (the score interpretation).
Use the chart (see last 4 pages of this document)

You will identify the key (likely the major strengths and weaknesses or ones with high urgency) factors, identifying whether it is a strength or weakness, whether it is major or minor, and its weighing. Then, in a sentence or two, you need to support the rating and weighting. The following are examples of what I expect.

•    A major strength is the well trained, educated and knowledgeable CEO. The case indicated that Tom Smith got an MBA from Harvard and had several years of operational experience at XYZ corp before going out on his own. He has continued to stay current in his industry by availing himself of seminars, training and other venues. He takes this new knowledge and incorporates it into his company. This was weighted .08, a moderate sense of urgency, because while this is already in place and Smith is doing a good job, he must stay current with changes in the industry and competitive environment. As a result, Smith should devote time to keep current and participate in seminars and professional development.
•    A minor weakness is the inexperience of the other members of the senior management team.   This was weighted .12, a high sense of urgency, because immediate action should be taken to bring these individuals up to speed and ensure they have the necessary technical skills (discipline specific and general management) to be successful in these positions.

I would expect that you will identify three or four internal factors.

External Analysis

You need to have an introductory paragraph to this section.  In it, you need to identify what the EFEM score was and what it means. Use the chart (see last 4 pages of this document)

You will identify the key (likely the major opportunities and threats or ones with high urgency) factors, identifying whether it is an opportunity or threat, whether it is major or minor, and its weighing. Then, in a sentence or two, you need to support the rating and weighting.

I&E MATRIX ANALYSIS

In this section, you need to identify what the strategy area score was and what it means.  Remember you want to identify the cell the plot is in and what it represents (growth or retrenchment strategic approach).

Appendices

Include as attachments the IFEM, EFEM, VEETOWS, I&E Matrix.

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